TransFund Marketing Manager - 81619

Bonus Type

Summary

TransFund, a top-ten ATM network and payment processor owned by BOK Financial, offers job opportunities for those passionate about innovation, growth, and teamwork. Based in Tulsa, Oklahoma, it serves financial institutions and companies across the U.S. and Virgin Islands. With over 46 years of experience, TransFund provides exceptional payment processing solutions, helping clients differentiate themselves, compete, and expand their business profitably.

Job Description

The Marketing Manager, TransFund is primarily responsible for designing marketing strategies and programs to increase the market share of TransFund in the credit union and banking industries. Through the development of promotional campaigns, client marketing, lead management, sales enablement and digital technology, this role is aimed at providing opportunities that will grow the business of TransFund and the clients we serve. This role is responsible for high levels of organizational and departmental change, marketing project management, account-based marketing, brand development, trade show marketing, content creation, competitive intelligence and thought leadership.

Team Culture

We are dedicated to cultivating a team atmosphere that is uplifting, nurturing, and supportive, promoting both personal advancement and career progression. Each day, we step forward with honesty and bravery to fortify our organization and enhance our clients’ success.

How You'll Spend Your Time

• You will be responsible for developing and managing TransFund’s annual marketing plan, which includes budgeting, setting KPIs and goals, devising tactics and strategies, and tracking team progress to ensure successful execution.
• You will collaborate with various teams to evaluate needs and establish programs that aid stakeholders in product launches, events, marketing, advertising, and sales enhancement.
• You will oversee the implementation and management of various marketing technologies for the TransFund team, including project tracking, lead and customer relationship management, digital asset handling, email and social media marketing tools, and content management systems.
• You will oversee the marketing campaign catalog and track project progress, encompassing creative aspects, content creation, copywriting, reporting, and ROI calculation.
• You will aid in managing corporate identity and marketing programs, ensuring appropriate use of branding by reviewing and approving customer-created materials like statement stuffers, letters, card mailers, card plastics, signage, and more.
• You will investigate and assess novel strategies for customer acquisition and retention, encompassing thought leadership, online ads, SEO, Account Based Marketing, and social media.
• You will collaborate with stakeholders to understand the competition and develop tools to help sales and relationship management stay updated.

Education & Experience Requirements

This level of knowledge is normally acquired through completion of a bachelor’s degree in marketing or business related field and 8-10 years of experience in marketing or related field, or equivalent combination of education and experience. Bank and/or financial services related experience preferred.  Knowledge of card processing, credit card marketing, financial technology,

SKILLS:

• Thorough knowledge of marketing principles and practices, campaign management and digital project management tools.
• Previous, and proven, business to business marketing experience and expertise.
• Ability to understand complex business line products and services with long sales cycles.
• Ability to develop integrated marketing strategies and creative direction and feedback to designers, copy writers, advertising agencies, peers and web developers.
• Solid influence skills, ability to “sell” marketing concepts and ideas to business lines and clients.
• Excellent project management skills and experience in managing digital project management tools, workflows and processes with various stakeholders in and outside of the department.
• Strong analytical and problem-solving skills.
• Solid organization and planning skills and strong ability to coordinate multiple tasks simultaneously.   
• Excellent interpersonal skills, including oral and written communication.
• Extensive knowledge of platforms including Microsoft Office Suite (including PPT, excel, word), email automation tools (Emma, MailChimp or Constant Contact), CRM software, lead management tools and digital asset management.
• Experience with creating and presenting decks, content development and event/tradeshow sponsorship negotiations, a plus. 
• Ability to travel (up to 25%).