Chief Marketing Officer

Bonus Type

Summary

At BOK Financial, you’ll be part of a trusted financial services organization that provides banking, investment, and wealth management solutions across multiple markets. We’re known for our steady growth, strong risk management, and commitment to long‑term success—for our clients, communities, and employees alike. This approach supports forward‑looking leadership that strengthens our brand, helps deepen client relationships, and meets the evolving needs of individuals, businesses, and institutions.

Job Description

The Chief Marketing Officer (CMO) for BOK Financial will be responsible for driving innovative, results-oriented marketing strategies that strengthen our brand, accelerate revenue growth, and position us as a leader in the financial services sector. The CMO will lead all aspects of marketing, spanning brand management, creative direction, digital transformation, and integrated marketing campaigns, with a sharp focus on expanding our retail customer base across lines of business and markets. In addition, the CMO will also lead the development and execution of strategic communication initiatives to protect and enhance the company’s brand, reputation, and navigate stakeholder engagement by overseeing all internal and external communications. This role will provide visionary leadership across media relations, executive communications, crisis management, employee engagement, and digital channels within a dynamic and highly regulated environment. The CMO will play a critical role in defining the company’s voice, deepening customer engagement, and accelerating growth through creative innovation and data-driven decision-making.

Team Culture

We foster a culture built on excellence, trusted relationships, and a commitment to doing what’s right for our clients and our teams. Our people thrive in an environment that values curiosity, collaboration, and continuous growth, supported by more than a century of stability and leadership. Here, employees are empowered to make an impact, build meaningful connections, and grow their careers alongside dedicated, energetic colleagues.

How You'll Spend Your Time

• You will set and execute a forward‑looking marketing strategy aligned to corporate goals, with a strong focus on B2C growth.
• You will lead the modernization of marketing technology and data capabilities to measure outcomes and strengthen omni‑channel digital engagement.
• You will apply advanced analytics, consumer insights, and testing to drive segmentation, personalized outreach, and customer acquisition and retention.
• You will guide the evolution and stewardship of the brand to support enterprise objectives and maintain trust with all stakeholders.
• You will foster creativity and innovation across digital, print, experiential, and emerging channels to deliver differentiated, brand‑aligned messaging.
• You will oversee strategic communications, including internal and external messaging, executive thought leadership, crisis response, and media relations.
• You will build, mentor, and inspire a high‑performing marketing team grounded in collaboration, accountability, and continuous improvement.
• You will manage central marketing budgets while ensuring all activities comply with financial industry regulations and organizational policies.

Education & Experience Requirements

This level of knowledge is normally acquired through completion of a Bachelor's Degree in Communications, Marketing, or Business and 15+ years of progressive leadership experience in marketing and communications with at least 5 years at the senior level in financial services of similarly complex industries or equivalent combination of education and experience. MBA or advanced degree preferred.

• Proven success in senior communications and marketing roles within large, complex organizations with multiple lines of business and geographic dispersion.
• Demonstrated expertise across diverse channels and disciplines, including digital, direct marketing, creative, online, event, and media, with mastery of tactics to attract, expand, and retain relationships in various client segments.
• Deep knowledge and experience in corporate brand strategy for organizations recognized as strong developers and protectors of their brand, coupled with comprehensive understanding of general marketing principles, production and design techniques, and accounting principles for budget management.
• Extensive experience in competitive analysis and strategic application of market data and learnings to support the development of impactful marketing plans.
• Strong business, communication, and marketing acumen, with exceptional ability to influence, negotiate, and apply emotional intelligence with key stakeholders; skilled in building and executing creative marketing strategies that drive significant retail consumer growth.
• Expertise in brand development, digital marketing, customer segmentation, performance analytics, and brand stewardship, along with demonstrated success in media relations, executive communications, and crisis management.
• Exceptional team leadership, stakeholder management, and project execution skills; proven ability to lead, manage, and successfully execute new and ongoing initiatives within fast-paced, client-focused, consultative, non-hierarchical, and matrix-managed entrepreneurial environments.
• Excellent verbal, written, and presentation abilities, complemented by proficiency in PC applications including spreadsheets and word processing.
• Experience managing substantial marketing budgets and large multifunctional teams, with deep understanding of regulatory and compliance requirements in financial services marketing.
• Ability to thrive in performance-driven cultures, think strategically while executing tactically, and consistently develop and implement communication strategies that drive business results and influence diverse audiences.